Add to cart, purchase, view content and WC is website conversions
Facebook Ads Tutorial - Learn How to Use Facebook Ads
3 methods to target on Facebook
- Interests based audience
- Lookalike audience
- Website Custom audience
第一步 Research your audience
7 audience research questions
1.Who are the authority figures, thought leaders, or big brands in your niche?
2. What books /magazines /newspapers does your ideal customer read?
3.What event do they attend?
4. What websites do they frequent?
5. Where do they live?
6. What tools do they use?
7. What's completely unique about this group?
Facebook Audience Insights
3 Ways to create campaign
Boost your post 最简单的一种方法！
Ads manager 这个是比较合适的一种方式
Power Editor 比较复杂！
You need 20-25 conversions to any given conversion event.